Fashion Copywriting

Fashion copywriter UK

Hire a fashion copywriter to create unique, tailored content for your brand.


I’m Alison Sandilands – a freelance fashion copywriter and former senior journalist with a decade’s experience in digital content. I provide bespoke fashion copywriting services for digital retailers, boutiques and independent designers. Everything from sparkling, SEO-friendly product descriptions, blog posts and webpage copy to captivating content for catalogues, look books and other print editorial. It is my job to find the words that connect with your target audience and convert. Words to strengthen or create a positive brand image reflecting and enhancing your business.

Since going freelance in 2014, after working as an SEO copywriter for and, I’ve worked with a variety of big brands and small businesses across the UK and internationally. My portfolio features work for designer labels, small independent boutiques, kidswear and babywear.

I particularly enjoy working with bespoke brands and luxury boutiques specialising in beautiful, unique work with expert craftsmanship. After all, this is the way I look at words. Each sentence is carefully crafted to create an overall piece where every little detail is taken into consideration. There will never be any poor structure or mass-produced wording; everything is always purely bespoke and original. Just the way I like it!


Fashion copywriting services…


Product descriptions

Blog posts

Social media content


Website copy

Product names and slogans

Packaging copywriting

Press releases

Email marketing


Leaflet and brochure content

Catalogue and look book copy




Do you have a copywriting brief in mind? Get in touch today for further information or to request a quote.